Creating a brand that differentiates your company, organization or place from others is equally an art form and a science. In order to succeed, you need a brand idea and a clear vision to work towards, you need to be bold in order to execute the brand in amazing ways and – just as importantly – you need to stick with it for the long haul. The people who hears and thinks the most about a brand are the ones who develop it. Before everyone else knows about it, you are trying to define and develop it. Then you may be talking and thinking about it day after day, and when your audience may only see and hear some of it, you see it all. When you feel it’s been going on for too long, you may actually only be at the very beginning of building brand awareness. That’s when you need patience – and the ability to hold on to the same essence and vision for your brand while developing new creative ways of unfolding and implementing the brand visually, in your communications and that everyday practice which can prove and deliver your brand promise through customer service, products and experiences.