Potentials and pitfalls in acquiring the Pihl & Son contracting brand

Investors are breathing new life into the well known Danish developer brand Pihl & Son which went bankrupt in 2013. Now owner and board member of LM BYG, Carsten Mindegaard, has teamed up with an investor and bought the intellectual property rights from the bankruptcy estate. Together they are creating a new company under the name Pihl & Son A/S. They are buying into a long and proud history of Danish construction. But they’re also buying inevitable challenges concerning a reputation under serious pressure towards the end in 2013 as the company was forced to declare bankruptcy. 

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15. marts 2017 kommentar(er)

Tags: Branding | Strategi