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Municipality Branding: Lego or Low-taxes?

Recently, I have experienced how branding is no longer only for private companies, as local authorities are well on their way in the process of creating their own authentic brands. This realization came after a debate at the Danish ‘People Meeting’ (“Folkemødet”) on last Thursday. We organized the debate in cooperation with the newspaper Kommunen, which was simultaneously a prelude to a municipalitybranding conference,which is held at, and in collaboration with, the Danish Chamber of Commerce on October 30th.

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20. juni 2013 kommentar(er)

Tags: LEGO | Virksomhed